Marketing is defined by the ama as ``the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.'' It can also be defined for business to consumer Marketing as ``the process by which coppanies create value for customers and build strong relationships, in order to capture value from customers in return''. for business to business marketing,<a href="http://www.diamondlinks.net">link building service</a> it can be defined as creating value, solutions, and relationships either short term or long term with a company or brand. marketing is used to identify the customer, satisfy the customer, and keep the customer. with the customer as the focus of its activities, marketing management is one of the major components of business management. marketing evolved to meet the stasis in developing new markets caused by mature Markets and overcapacities in the last 2-3 centuries.
